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Retail

The store of the future starts today.

More productive stores, more loyal customers and new revenue with retail media.

Tour the store
Store tour

Where do we create value inside and outside the store?

We support retailers in achieving excellence in store operations and the commercial system, and in building retail media networks and loyalty programs that monetize their data.

Floor plan of a store seen from above: shelves, checkouts, screens, digital zone and stockroom
01 / 05Shelf and assortmentProductivity per linear meter and stockouts.
What leaders face

The challenges of retail

2025 market figures for Colombia and Latin America, each with its source.

US$2.64 bnin retail media in Latin America in 2025
Challenge 02

New revenue sources with retail media

Store traffic and first-party data become a media business for partner brands.

  • >10% of the region’s digital advertising spend, for the first time in 2025
  • US$5.2 bn projected for 2029: more than double
Sources: eMarketerMars United
COP 145.4 trillionin online sales in Colombia in 2025, a record
Challenge 03

Omnichannel and e-commerce

Integrating physical stores, e-commerce and the last mile into a single experience, with cost per order under control.

  • +19,9% growth in online transactions versus 2024
  • 684,6 M online transactions in 2025
Sources: Forbes ColombiaDPL News
+11,0%real retail sales in December 2025
Challenge 04

In-store productivity

Sales are growing faster than headcount: every store needs measured routines, assortment and service.

  • +2,4% retail employment in the same month
  • +10,3% real sales year to date, January to August 2025
Sources: DANE · EMC December 2025DANE · EMC technical bulletin, August 2025
How do we support you?

From strategy to implementation, with the whole ecosystem

Benká Media leads Loyalty as a Service and commerce media; each capability is led by the unit that knows it best.

  • 01Loyalty as a ServiceData-driven loyalty programs and CRM.
  • 02Retail media networksMonetization of first-party audiences with partner brands.
  • 03Store OperationsProductivity, assortment and service-level models.
  • 04Commercial systemManagement routines and KPIs by store and category.
  • 05Analytics and e-commercePlatforms, dashboards and personalization.
New revenue

Retail media and loyalty in figures

Your traffic and your first-party data become a media business and more loyal customers.

Retail · Colombia and Latin America · 2025

Commerce growing at double digits and a customer won with data

+11,0%real retail sales in December 2025

Real retail sales, year-over-year change by month (2025)

annual change, %
2.5%5%7.5%10%12.5%15%17.5%Jan10.2%FebMarAprMayJunJulAugSepOctNovDec11%

Retail grew at double-digit rates in nine of the twelve months of 2025: there is demand, and the challenge is turning it into margin.

Source: DANE · Monthly Retail Trade Survey (2025 bulletins) · DANE · EMC December 2025

What we move with our clientsBenká Media · Benká Consulting · Benká Digital LAB
  • First-party audiences activated with partner brands
  • Loyalty programs that recognize the customer at checkout
  • Management routines by store and category
  • Sales, assortment and service dashboards
Cases · Retail and consumer

More sales, lower costs and new revenue

Data-driven consumer campaigns

Mass-consumer brand with a national presence
The challenge

Scattered media investment, without clear attribution and with stagnant reach among priority audiences.

How do we support it?
  • Audience segmentation with first-party data
  • Omnichannel media plan with creative by segment
  • Continuous optimization by return on investment
Outcomes

Greater reach among priority audiences and measured return on every campaign.

Explore

Other industries, other worlds

Every sector has its own challenges. Soon you’ll be able to see how we tackle them.

What is your organization’s next big challenge in retail?

Tell us your context and we’ll propose a first roadmap.