Contact

Methodology Benká

Our way of working: one four-step method to solve every challenge, with partners present in every decision.

Our model

How do we turn a challenge into captured value?

We solve every challenge with a structured method. First we agree on the question and structure the problem; then we build the opportunity in the shape the challenge calls for and, finally, we implement it inside the organization until its result is measured.

Step 1 of 4

Define the problem

We start from the right question, agreed with senior management.

  • We agree with senior management on the question to be solved.
  • We run a Discovery that gives us a 360° understanding of the organization.
  • We build hypotheses about the problems to solve and validate them.
The method in practice

How does the method adapt to each challenge?

The four steps are taken in order and each one leaves a result that feeds the next. The method is the same; what changes with the challenge is the emphasis of each step and the shape the opportunity takes.

Exhibit 1

The route, step by step

  1. Define the problemProducesA question agreed with senior management and validated hypotheses
  2. StructureProducesA plan organized into a MECE structure, with no gaps or duplicates
  3. Build the opportunityProducesThe opportunity in the shape the challenge calls for, with an owner
  4. Implement and measureProducesSupported implementation and measurement of the value captured
Source: Benká Group methodology
Exhibit 2

One method, different challenges

  • A strategic decision

    When leadership needs to choose a direction.

    1. Define the problem (greater emphasis)
    2. Structure (greater emphasis)
    3. Build the opportunity
    4. Implement and measure
    Shape of the opportunityA recommendation and an action plan

  • A commercial or brand challenge

    When you need to grow, gain positioning or build loyalty.

    1. Define the problem
    2. Structure (greater emphasis)
    3. Build the opportunity (greater emphasis)
    4. Implement and measure
    Shape of the opportunityA value proposition

  • A digital build

    When the answer is a product or a platform.

    1. Define the problem
    2. Structure
    3. Build the opportunity (greater emphasis)
    4. Implement and measure (greater emphasis)
    Shape of the opportunityA product

  • A transformation program

    When the change spans the whole organization.

    1. Define the problem
    2. Structure (greater emphasis)
    3. Build the opportunity (greater emphasis)
    4. Implement and measure (greater emphasis)
    Shape of the opportunityA business case per initiative
Source: Benká Group methodology

Want to apply this methodology to your challenge?

Let’s talk about the question your organization needs to solve.